{"id":793,"date":"2018-08-03T17:38:21","date_gmt":"2018-08-03T22:38:21","guid":{"rendered":"http:\/\/nabjmonitor.com\/2024\/?p=793"},"modified":"2019-08-06T15:56:41","modified_gmt":"2019-08-06T20:56:41","slug":"tyler-perry-to-journalists-take-ownership-of-black-culture","status":"publish","type":"post","link":"https:\/\/nabjmonitor.com\/2024\/tyler-perry-to-journalists-take-ownership-of-black-culture\/","title":{"rendered":"Tyler Perry to journalists: \u2018Take ownership of black culture\u2019"},"content":{"rendered":"

By ARIELLE BRUMFIELD<\/span><\/p>\n

NABJ Monitor<\/span><\/p>\n

 <\/p>\n

DETROIT\u2014Tyler Perry credits his \u201cgo-getter\u201d spirit to why he is so successful in the entertainment industry.<\/span><\/p>\n

Moderator and CBS News Anchor Demarco Morgan emphasized the value of Perry speaking during the National Association of Black Journalists panel, \u201cTyler Perry Master Class:\u00a0<\/span>Entrepreneurship and Branding.\u201d Perry focused on monetizing black culture and cultivating ownership.<\/span><\/p>\n

\u201cToo many of us have operated as workers and not owners,\u201d Morgan said.<\/span><\/p>\n

Perry did more than speak at the panel. He preached offering life advice and stressing the importance of having faith in your career.<\/span><\/p>\n

\u201cI came from hope, no one gave me anything. I worked and worked and prayed and worked<\/span><\/p>\n

some more,\u201d Perry, who is from New Orleans, said passionately as he explained to the audience how he started his career. .<\/span><\/p>\n

Perry recalled having a difficult time receiving support from whites as he tried to<\/span><\/p>\n

navigate his career. When he realized larger brands were not supporting him, he invested in himself and created his own platform.<\/span><\/p>\n

\u201cI branded myself. My brand is Tyler Perry,\u201d Perry said.<\/span><\/p>\n

Through his brand, Perry provides his audiences with laughter and endless entertainment with<\/span><\/p>\n

his marquee character, Madea, and self-produced movies, but also highlights issues plaguing<\/span><\/p>\n

the black community.<\/span><\/p>\n

Addressing taboo topics such as mental health, domestic violence and even colorism, he<\/span><\/p>\n

focuses on, \u201ctelling the stories of regular folk and giving them a message of hope.\u201d<\/span><\/p>\n

Perry\u2019s work gives him the ability to help everyone tell their own story. By employing and<\/span><\/p>\n

highlighting black culture, he has paved the way for more stories that reflect the lives of people of color to reach mainstream platforms.<\/span><\/p>\n

Perry leaves NABJ conference goers with three valuable takeaways:<\/span><\/p>\n

First, have an \u201cemotional tolerance that says you can stand and be OK inside of the madness.\u201d <\/span><\/p>\n

Second, have a \u201chigh-risk endurance.\u201d <\/span><\/p>\n

And lastly, \u201cHave faith.\u201d<\/span><\/p>\n

\"\"<\/a>
Tyler Perry shares a laugh with moderator and CBS correspondent, DeMarco Morgan during his \u00d2Entrepreneurship and Branding\u00d3 Master Class at the 2018 NABJ Convention on Friday, August 3 in Detroit, MI. Photo by Jazmin Goodwin.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

By ARIELLE BRUMFIELD NABJ Monitor   DETROIT\u2014Tyler Perry credits his \u201cgo-getter\u201d spirit to why he is so successful in the entertainment industry. Moderator and CBS News Anchor Demarco Morgan emphasized the value of Perry speaking […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,38,80],"tags":[44,67],"class_list":{"0":"post-793","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-archives","8":"category-features","9":"category-nabj-18","10":"tag-nabj18","11":"tag-tyler-perry"},"_links":{"self":[{"href":"https:\/\/nabjmonitor.com\/2024\/wp-json\/wp\/v2\/posts\/793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nabjmonitor.com\/2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nabjmonitor.com\/2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nabjmonitor.com\/2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nabjmonitor.com\/2024\/wp-json\/wp\/v2\/comments?post=793"}],"version-history":[{"count":2,"href":"https:\/\/nabjmonitor.com\/2024\/wp-json\/wp\/v2\/posts\/793\/revisions"}],"predecessor-version":[{"id":815,"href":"https:\/\/nabjmonitor.com\/2024\/wp-json\/wp\/v2\/posts\/793\/revisions\/815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nabjmonitor.com\/2024\/wp-json\/wp\/v2\/media\/799"}],"wp:attachment":[{"href":"https:\/\/nabjmonitor.com\/2024\/wp-json\/wp\/v2\/media?parent=793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nabjmonitor.com\/2024\/wp-json\/wp\/v2\/categories?post=793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nabjmonitor.com\/2024\/wp-json\/wp\/v2\/tags?post=793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}